Digital Transformation: It's a Journey, Not a Destination!
Join Optimizely for a virtual workshop that will address the digital transformation journey from a static site to a true CMS/DXP. What is a CMS/DXP and how does a content marketing platform improve efficiency? The discussion will explore how personalization improves engagement, the importance of customer data platforms, and how experimentation can enhance the transformation journey.
who should attend?
Manager level and above in marketing, digital marketing, ecommerce, digital transformation, or IT departments.featured speaker
Michael Thompson
Enterprise Account Executive - Southeast
Optimizely
Michael Thompson has partnered with brands to navigate the MarTech landscape for over a decade, including Revlon, Honeywell, Ansys, and other digital leaders. He has ushered brands into a digital-first mindset through enterprise-wide improvements around selecting technology, refining their stack, and implementing customer-focused strategies. As an avid believer in Account-Based Marketing, he helps companies define a focus for marketing and sales to capture the right audience at the right time with the right message.
When
Thursday, April 21st
9:30 - 10:30 AM
Recorded webinar
Presenting Sponsor
